Not content with being the cult classic beauty sponge, the one and Beautyblender has now set its sight on redefining your grandma’s retro powder puff and taking it to new heights. Introducing the Power Puff, your Beautyblender’s new BBF (best beauty friend), this dual-sided, double-duty tool will deliver meticulous application every. single. time. The tear drop shape offers precision application to chisel cheekbones, bake concealer, set the under eye and much, much more.