Eyes

A first-of-its-kind neutral-toned eyeshadow palette with 12 creamy, buildable shades curated for every skin tone with a featherlight matte... more info

Ardell's Duo Striplash Adhesive is the world's bestselling lash adhesive A favorite of professional makeup artists for decades Created for... more info

Mario’s limited edition multi-finish eyeshadow palette with 12 shades in sueded matte, modern metallic, and... more info

6 pairs of cooling hydrogel under eye masks that fade the look of dark circles and discoloration so you can kick back and let your worries fade away. more info

Bring their attention to your eyes in these creamy, long lasting, and water resistant pencil liners. Sharpenable with an easy glide, these pencils... more info

Check off your guaranteed #MOTD worthy wings in this all-proof liquid liner. Made with an extended, ultra-fine brush tip and a mess-free formula,... more info

New Waterproof Formula Volume, length, and defined lashes just leveled up with this waterproof version of our viral HD Volumizing Mascara. From walks... more info

This viral formula plumps up lashes with a flexible silicone brush that applies mascara easily and quickly for a no-mess application. Each of your... more info

What it is:  A waterproof gel eyeliner that glides on for ultra-smooth, razor-sharp, killer lines that last for up to 36 hours. Ingredient... more info

  What it is:  A waterproof gel eyeliner that glides on for ultra-smooth, razor-sharp, killer lines that last for up to 36 hours.... more info

All the pigment + precision + waterproof wear of our bestselling Perfect Strokes Matte Liquid Liner—now in an easy twist-up gel pencil! So rich... more info

Start any look with this full face palette of makeup essentials What's inside: Face Americano Bronzer Oil Control Pressed Powder 7g... more info

Darlings, Charlotte's Magic Eye Rescue is my smoothing, brightening effect eye cream to reduce the appearance of wrinkles, dark circles and... more info

The Deep Dive Now in an upgraded clean formula and new packaging. This Allure Best of Beauty winning brow pencil naturally shapes and defines brows... more info

The Deep Dive This innovative, eco-pencil features a plastic-free cellulose barrel, aluminum endcaps and a brush for smudging and blending. The... more info

Take your looks to the next level with these palettes that feature a matte brightener, matte contour, two bronzers, two blushes, and two totally lit... more info

A universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.   more info

35 SHADES FOR YOUR INNER FASHIONISTA You’re in luxe, babe. Our 35F bestseller just became a real day-to-night glow-getter with more sparkling... more info

Charmed Lash Description   Charmed Lash (Magnetic Eyelashes)  This lash style gives you a dramatic look.   Introducing our Premium,... more info

Classy Lash Description:   Classy Lash (Magnetic Eyelashes) This lash style is between the natural style and the dramatic style.   ... more info

Natural Lash Description:   Natural Lash (Magnetic Eyelashes) This lash style gives you a natural look.   Introducing our Premium,... more info

What it is:  An extremely pigmented professional eye pencil that creates an intense, long-lasting line that is highly blendable. Ingredient... more info

What it is:  An ultra-fine, retractable brow pencil to define, shape, and fill brows—twist until product is just visible and use tiny... more info

What it is:  A limited-edition Christmas ornament that comes with a mini Better Than Sex Mascara. more info

Look bright this way for your hot new flame, babe. This palette of electric, beyond-creamy shades is just what you need to leave them all hot and... more info

A killer highlight leaves us with all the feels.  These daringly creamy, zero-gravity highlighters create explosive, prismatic effects so you... more info

A killer highlight leaves us with all the feels.  These daringly creamy, zero-gravity highlighters create explosive, prismatic effects so you... more info

he Nudes eyeshadow palette is ready to add a subtle dose of glam to every eyeshadow look. For a perfectly flawless finish every time, make sure this... more info

What’s the color of your energy? Two-toned tie dye looks are easy with this fresh palette. Yellow, chartreuse, and mint create the trendiest... more info

Liquid Eyeliner Long Lasting Waterproof Crack Free more info

9 Highly Pigmented Eyeshadows consisting of: 5 Mattes, 3 Glitters and 1 Duo Chrome. Many versatile looks can be created using this eyeshadow palettes! more info

What it is:  A long-wear, waterproof, matte-and-metallic-duo pencil to emphasize and amplify your eye color. Make all eyes look wider, brighter,... more info

MAKE ‘EM SWOON LIMITED EDITION Show off that flirty side all season long with this playful palette. Shimmering nudes mix and mingle with... more info

What it is:  A palette to prime, prep, conceal, and set for a flawless and long-wearing look. Ingredient callouts:  This product is... more info

What it is:  A universal must-have matte palette formulated to be easily buildable so that it can go from natural to dramatic without causing... more info

Take your look from daytime to date night with this palette of stylish stunners. Neutral shades of taupe and camel are complemented by soft hues of... more info

Get selfie ready with our Insta-famous TL3! It’s extra wispy fibres and layered edges create the ULTIMATE fluffy lash to suit most eye shapes. more info

Add maximum volume to your lashes with our luxury 3D MINK lashes. Designed with extra curl, more layers and consistent length for a rounded look.... more info

Seeking that fierce cat-eye look? Then this is the perfect lash for you. TL 2 has a dramatic winged effect, carrying most of its drama towards the... more info

these lashes are the definition of EXTRA! Extra volume, extra curl & extra length! Perfect for creating DRAMA with its long, dramatic length! more info

 Living for the natural wispy effect? TL 9 offers a subtle wispy effect without the heaviness. Your secret weapon for a day to night look. more info

Perfect for Brides to Be or those who love a natural looking lash. TL 21 is elegant and soft to create a realistic look with its super soft &... more info

You’re looking 10/10 babes. Lightweight & wispy this is the perfect lash look without the heaviness. Whether it’s Day Drinks, Wedding... more info

You heard it right, B*itch is Back with a brand NEW lash. It’s time to turn up with the wisp with our 3D Faux Mink lashes. From its short &... more info

If you want your lash to match your sass, it’s time to call in BAD A$$. With symmetrical clusters and a super easy to apply clear band this... more info